Gordon Weiss to lead international expansion and Pressland’s global application as a counter-radicalization tool in the developing world
VANCOUVER, BC, CANADA (June 4, 2019) – Pressland (pressland.com), a wholly owned subsidiary of Codebase Ventures Inc. ("Codebase" or the "Company") (CSE: CODE - FSE: C5B – OTCQB: BKLLF), today announced the appointment of Gordon Weiss as Head of Global Affairs and Emerging Markets. In this newly created role, Weiss will lead Pressland’s international development to ensure the platform meets the needs of global audiences and clients, particularly in developing markets and fragile zones where trusted news is an increasingly important function of political, social and economic stability. For more than two decades, Weiss served as a communications chief, spokesperson and advisor at the United Nations.
“Pressland’s mission is to recapture the public’s trust in media through greater transparency on a global scale,” said Jeff Koyen, Codebase’s Chief Strategy Officer. “We’re acutely aware that while trust is a universal value, the challenges to building trust through transparency are very different in different regions. Gordon Weiss brings integrity, credibility and a wealth of boots-on-the-ground expertise to our mission.”
After an earlier career in business and journalism, Weiss worked for the United Nations for nearly 20 years, deploying strategic communications to resolve hostage, political and public diplomatic crises in “hot zones” and peacekeeping. He was the head of U.N. communications during the final three years of Sri Lanka’s civil war and, from 2015 to 2018, headed global communications for UN-Habitat, based in Kenya.
Between U.N. engagements, Weiss was a visiting scholar at Sydney University’s Centre for Peace and Conflict Studies and an adjunct professor at Griffith University’s Asia Institute. He is a co-founder of the International Crimes Evidence Project, a committee of academic, prosecutorial, military and forensic experts who conduct impartial investigations into war crimes. He is also the author of the critically acclaimed The Cage: The Fight for Sri Lanka and the Last Days of the Tamil Tigers.
“I’ve seen first-hand how crisis breeds media manipulation, intimidation and abuse, degrading the quality of information available for media publication, for watchdogs, and for the general public through social media distribution,” said Weiss. “Pressland’s data management platform for media trust will bring incalculable value to the business of information, whether non-profit, non-governmental or commercial, as well as to society at large and the practice of journalism.”
Weiss divides his time between Prague, Czech Republic and Sydney, Australia.
“Our plan for Pressland has always included aggressive scaling into international markets,” said George Tsafalas, Codebase’s CEO. “The addition of Gordon Weiss is a tremendous validation of our core mission to fight fake news and misinformation, which is a source of instability across the globe.”
Pressland is led by Codebase’s Koyen, an award-winning journalist and veteran media executive. He has worked for Dow Jones, The New York Times, The Guardian, Wired, Crain’s New York, Adweek and other major publications.
Pressland, based in Brooklyn, has a globally distributed team of employees, advisors and contractors in Tel Aviv, Hong Kong and Belgrade. Pressland also publishes News-to-Table, a digital magazine dedicated to the current crisis of media trust.
About Codebase Ventures Inc.
Codebase Ventures Inc. is a small, hands-on team of financial and technology experts who invest early in great ideas. We operate from the understanding that technology is always evolving, bringing early opportunities for strategic investments that can deliver the exponential returns to our shareholders. We seek out and empower the innovators who are building tomorrow’s standards with platforms and protocols, not just products. We invest early, support our founders, take their ideas to market and work tirelessly to help them realize their vision.
For further information, please contact:
Brian Keane, Director
Telephone: 1 (778) 806-5150 - TOLL FREE (877) 806-CODE (2633)
Forward Looking Statements
Certain information set forth in this website may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management's current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "predicts", "intends", "targets", "aims", "anticipates" or "believes" or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions "may", "could", "should", "would", "might" or "will" be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.